AWARD PROCESS

The categories, entry forms, and rules are all available on the links below.
General Award Categories Entry Preparation Online Entry

AWARD CATEGORIES

Print Advertising

  • A1 — Single Ad
  • A2 — Ad Series/Campaign

Business Identity

  • C1 — Logo Design
  • C2 — Stationery (letterhead, envelopes, business cards, etc.)
  • C3 — Package Design
  • C4 — Identity Program (may include any items above as well as signage, uniforms, vehicle graphics, usage manuals, specialty items, etc.)

Collateral/Promotional Materials

  • D1 — Flyer, Product Sheet, “Sales” Sheet
  • D2 — Product Brochure
  • D3 — Poster
  • D4 — Sales Package (collection of materials in folder, notebook or other manner of grouping)
  • D5 — Specialty Item (premiums, gifts or incentives)
  • D6 — Single item, any medium

Direct Mail

  • E1 — Direct Mail Piece, Flat
  • E2 — Direct Mail Piece, Dimensional
  • E3 — Direct Mail Campaign, print (2 or more mailings)
  • E4 — Direct Mail Campaign, dimensional (2 or more mailings)

Content

  • F1 — Content Strategy
  • F2 — Nurturing/drip program
  • F3 — Educational events (wewbinar/seminar/roundtable)

Integrated Campaigns (must contain a minimum of 3 different elements)

  • G1 — Multi-media campaign under $25,000
  • G2 — Multi-media campaign $25,001 - $50,000
  • G3 — Multi-media campaign over $50,000

Public Relations

  • H1 — Press kit / media kit (Physical or Online)
  • H2 — Press release
  • H3 — Product Launch PR Campaign
  • H4 — Services Launch PR Campaign
  • H5 — Crisis/Reputation/ Brand Management PR Campaign (designed to enhance, promote or improve the reputation of a B2B company)
  • H6 — Print Media — Feature Story or Special Placement (Industry/Product/Service)
  • H7 — Print Media — Campaign/Series

Email Marketing

  • J1 — Promotional Email — Single
  • J2 — Promotional Email — Series/Campaign

Internal Marketing

  • K1 — Email — single
  • K2 — Email — series
  • K3 — Intranet / website
  • K4 — Internal newsletter
  • K5 — Specialty items/gifts
  • K6 — Community, Charitable or Fundraising event
  • K7 — Poster/flyer

Publications

  • M1 — Print Newsletter
  • M2 — E-Newsletter
  • M3 — Annual Report, Magazine or Catalog

Display Advertising

  • P1 — Outdoor –—billboard
  • P2 — Signage
  • P3 — Mobile Marketing
  • P4 — Point-of-Purchase (indoor or outdoor)

Event Marketing

  • Q1 — Traffic-generating Promotion, single piece
  • Q2 — Traffic-generating Promotion, multi-part
  • Q3 — Exhibit Booth (submit photo(s) of show-ready display, preferably at show site)
  • Q4 — Sales and lead-generating mechanism used at booth
  • Q5 — Special event held for customers, prospects or employees

Web

  • R1 — Landing page or Micro-site for a targeted program or product
  • R2 — Web Site — under $25,000
  • R3 — Site — $25,001 - $50,000
  • R4 — Site — over $50,000
  • R5 — Blog/Forum
  • R6 — SEO program

Online Advertising

  • S1 — Banner Ads
  • S2 — Paid search campaign

Other Digital Marketing

  • T1 — Video

Social Media

  • U1 — Social media campaign
  • U2 — Social Events